Mission
Graphic Xpression is designed as a marketing solution for small businesses. Through their individualized content planning to their marketing tips they want to help every small business they come in contact with. Whether a company wants to do the marketing themselves or they want to take the hand’s off approach we can provide a solution to help your business succeed.
Vision
The vision of Graphic Xpression is to be on the leading edge of marketing so we can offer our clients the most relevant information and become a partner to help you grow your business successfully by allowing you to spend time on your business’ expertise.
3 Step Model
Over the past 5 years we have been working with small businesses with their marketing and graphic design needs. Many of these businesses had similar problems going on with their marketing. So we designed a 3 step marketing model to help small businesses and entrepreneurs succeed no matter what stage their business is at.
We found their were many reasons why small businesses struggled with having effective marketing but here are some that we came across most often.
Understanding Who They Are
Ideal Customer Confusion
Lack of Focus
Varied Branding
Not Valuing Their Time
Customer Feedback
The most common of these was entrepreneurs not valuing their time. So many small businesses waste time trying to learn new skills and keeping up with the latest trends that they often get away from the reason they started their business in the first place.
No longer waste your time learning what the latest marketing strategies are. Let us take care of reaching your audience for you so you can get back to what you do best.
Plan
The plan step is designed to form a strategy for your marketing. Many small businesses don’t have a plan on how to market to their customers so we want to design a plan for them so they can have a focused process. With a focused approach to marketing it allows small businesses to spend less time on reaching customers and more time creating better products.
Create
In the create step of the model we help small businesses design creatives that will help them stand out from the crowd. It is important to create a brand that is unique and recognizable. From your logo to materials you send customers we believe it is best to have a uniform look. We will help you figure out what will be the best solution for your desired outcome.
Reach
Once you have all your planning and creatives designed you need a way to reach your audience. In the reach step we evaluate what will be the most effective style of advertisement for your business. By understanding both what your business does and who you work with the most we will help you reach your potential customers.
Different Clients Means Different Needs
Our clients range in industry and size. Many of our clients are individuals trying to run their own businesses and don’t have the time to create their own marketing materials or run their own social media campaigns on a consistent basis.
Marketing With a Purpose
As someone who grew up in a family of entrepreneurs and small business owners I got to see first hand all the difficulties of owning your own business. Graphic Xpression was created with these types of small businesses in mind. Many entrepreneurs are wasting time trying to learn new skills and keeping up with the latest trends that they often get away from the reason they started their business in the first place.
No longer waste your time learning what the latest marketing strategies are and let us take care of reaching your audience for you. Get back to doing the things you enjoy by discussing a strategy with us today.
Kyle Wood
Kyle grew up in a family of entrepreneurs owning small businesses and saw firsthand the struggles they dealt with trying to learn new skills instead of focusing on what they were good at. Kyle founded Graphic Xpression to help small business keep their focus on the what they are good at. With a background in marketing and graphic design he has helped multiple small businesses come up with marketing solutions.
When he’s not creating marketing solutions for small businesses he can usually be found playing or coaching soccer.